AC
Accountants
Attract stronger tax, bookkeeping, payroll and advisory enquiries without relying on hype or generic agency language.
Explore accountant marketingInternet marketing for Australian service businesses
Better enquiries. Clearer marketing. Measurable progress.
Digital Marketing: Practical SEO, Google Ads and website-conversion services for Australian accountants, financial advisers, tradies and other service businesses that want more than traffic—they want worthwhile opportunities.
- Clear scope before work begins
- Practical recommendations
- Flexible engagements
Commercially grounded
Marketing decisions viewed through a business lens
Focused and measurable
Clear priorities, tracking and practical next steps
Built for service businesses
Strategies shaped around trust, expertise and enquiry quality
Who we help
Marketing built around your kind of business
Your clients do not choose a financial adviser the same way they choose a plumber—and an accountant’s enquiry path is different again. IMS shapes the message, visibility and conversion journey around the decision your prospective client is actually making.
FA
Financial Advisers
Build trust earlier, strengthen local visibility and create a clearer path toward better-quality discovery meetings.
Explore adviser marketingTH
Tradies & Home Services
Improve Maps visibility, phone calls, quote requests, reviews and the conversion value of each service-area page.
Explore tradie marketingSB
Other Service Businesses
Clarify your value, make expertise easier to trust and build an enquiry system suited to a considered buying decision.
Explore service-business marketingMore traffic is not always the answer
The leak may be happening somewhere else
Some businesses are not being found. Others are appearing in search but failing to earn the click. Some receive visitors but generate few enquiries—and others lose good opportunities through weak tracking or inconsistent follow-up.
- Diagnose the weak stage before prescribing a service
- Match the solution to the commercial problem
- Measure the actions that genuinely matter
Not enough people find you
Local SEO, Google Business Profile and search strategy may be the priority.
They see you but do not click
Your positioning, search titles, reviews or offer may not be earning interest.
They visit but do not enquire
The page may lack clarity, reassurance, proof or a sensible next step.
You cannot see what worked
Tracking, CRM processes and enquiry handling may be letting opportunities disappear.
The IMS enquiry framework
Four stages. One commercial objective.
Every recommendation should improve one or more parts of the journey from first visibility to a genuine business conversation.
Be Found
Strengthen local search, organic visibility and the signals that help Google and prospective clients understand what you do.
Earn the Click
Make your listing, message and value proposition more relevant to the person comparing their options.
Convert the Visitor
Use clearer pages, stronger proof and lower-friction calls to action to turn interest into worthwhile contact.
Track & Follow Up
Connect analytics and practical follow-up so you can see what is producing opportunities and what needs improvement.
What we do
Focused services built around the enquiry pathway
Start with the gap that matters most rather than buying every marketing service at once.
SERVICE 01
Local SEO Jumpstart
Improve local visibility, service-area relevance, Maps presence and the signals that support nearby enquiries.
View Local SEO Jumpstart
SERVICE 02
Google Ads Starter Pack
Build focused campaigns around high-intent searches, clear landing pages and meaningful conversion tracking.
View Google Ads Starter Pack
SERVICE 03
Speed & CRO Tune-Up
Strengthen page speed, clarity, proof, calls to action and the overall journey from visitor to enquiry.
View Speed & CRO Tune-Up
SERVICE 04
Analytics & Tracking
Make calls, forms and other important actions visible so decisions are based on useful information rather than assumptions.
View Analytics & Tracking
SERVICE 05
Email & CRM Quickstart
Improve lead handling, practical automation and follow-up without turning a personal service business into an impersonal machine.
View Email & CRM Quickstart
SERVICE 06
Reputation Engine
Strengthen reviews, testimonials and visible trust signals so prospective clients feel more confident before making contact.
View Reputation EngineProof before promises
Good marketing should be explainable
You should understand what is being changed, why it matters, what will be measured and what the next decision depends upon. The objective is not a more impressive report—it is better commercial visibility.
See how progress is assessed
Clear scope
Know what is included before work begins.
Transparent priorities
Understand why one improvement comes before another.
Useful measurement
Track calls, forms, enquiries and conversion—not vanity alone.
Flexible engagement
Use focused projects or ongoing support according to the need.
Why work with IMS?
Marketing advice grounded in real business experience
Internet Marketing Service was founded by Phil Manhire, whose business advisory work spans more than four decades. That experience shapes a different kind of marketing conversation—one concerned not only with traffic and campaigns, but with positioning, enquiry quality, client fit, operational follow-up and return on effort.
The aim is not to bury you in marketing jargon. It is to identify the practical changes most likely to improve the way the right people find, understand and contact your business.
Meet Phil and Learn About IMSHow we work
A straightforward path from concern to action
Begin with the business problem, agree on the priority and keep the implementation focused.
Review
Understand your offer, ideal client, present visibility, enquiry path and the concerns that prompted the conversation.
Prioritise
Identify the weakest stage and the improvement most likely to create useful commercial momentum.
Implement
Complete the agreed work with clear scope, practical communication and access to the information needed.
Measure
Review what changed, what the data shows and which next action—if any—is commercially justified.
Frequently asked questions
Before we start
These are the practical questions business owners commonly ask before taking the next step.
Ask a different questionDo I need every IMS service?
No. The sensible starting point is the weakest part of your enquiry journey. A business with strong visibility but weak conversion needs a different response from one that is barely appearing in search.
Can IMS work with our existing website and CRM?
Usually, yes. The aim is to improve what is already working and replace only what is genuinely holding the business back.
Do you require long-term contracts?
Focused projects can be completed with a defined scope. Where ongoing work makes sense, the arrangement should remain clear, flexible and linked to an identified need.
How will we know whether the work is helping?
Measurement depends on the project, but may include search visibility, calls, form submissions, booked conversations, enquiry quality, advertising cost and landing-page conversion.
What happens during the 15-minute Enquiry Review?
The discussion is designed to clarify where enquiries currently come from, where prospects may be dropping out and which practical improvement deserves closer attention.
Let’s find where your next worthwhile enquiry is being lost.
Start with a commercially focused conversation about the gap between visibility, clicks and genuine contact.
Beyond Digital Marketing
Looking Beyond Marketing?
Great marketing creates opportunities. For broader business strategy, growth planning and practical consulting support, take the next step.